The Radio Industry Vs. Music Gadgets

By: Ma. Anaflor A. Residuo

"Apple bottom jeans and boots with a fur.. fur.. the whole club is looking at her.. " A famous lyric from the song (Get) Low by Flo Rida.

Where did you first heard that song? And where do you repeatedly listen to that music?

There are so many ways and means of listening to different kinds of music depending on our choice preference. Basically, new music is released and being featured to leading radio stations and is aired from time to time. It can also be shown on TV Stations especially those channels catering for music. The Internet is also a venue for new music release, music trends, and music updates. But the famous, the latest, and the most chosen of them all is through the hype of the New Technology-- the music gadgets.

Wherever you look, you will see people with earphones, banging their heads or having different emotions. And what they have is their Mp3 and Mp4 players and their Ipods wherein their favorite sounds and music is downloaded and stored. This is the easiest way of getting at hand and listen to your favorite music any time you wish to. It is indeed a very, very great invention.

But didn't you know that it negatively affects the Radio Industry. Studies have shown that majority of the listening audience especially the teenagers prefer to listen to their type of music through their Ipods and Mp3 players rather than tuning in to radio frequencies and wait for their favorite music to be played on air.

These results cannot deny the fact that radio stations is having a hard time formatting and re- formatting their program per se just to achieve a higher listening rate. And it is sad to know that people patronize only their type of music and music artists neglecting the existence of great disc jockeys and radio talents.

In the fast growing of technology, do you think that there will still be a place for radio stations in this world?... The answer lies within you.

Remember this: "Music appreciation is not just listening to it, but knowing the story behind it."

And different radio programs can help you achieve total appreciation. So why take for granted what is beneficial?..